Travel Leaders Romania Changing Its Name to ALTOUR

Rebranding is part of an initiative designed to enhance value and services for global clients.

Travel Leaders Romania is rebranding to become ALTOUR, part of a restructuring designed to provide clients with enhanced value and improved services in meeting all their travel needs. Aerotravel, founding member and exclusive representative of Travel Leaders in Romania, will remain locally owned and operated as part of ALTOUR’s  global network.

“We are excited about rebranding under the ALTOUR banner,” said Antonio NITU, General Manager Aerotravel. “I am confident that our customers will benefit from this change and that the transformation will be seamless. Clients can expect the same high level of personal attention that they’ve been accustomed to receiving, along with the benefits of a global travel management company’s vast suite of innovative technology solutions and tools.”

Internova Travel Group, one of the world’s largest travel services companies, is merging Travel Leaders Corporate and ALTOUR, rebranding all its corporate businesses, including Travel Leaders International, under the ALTOUR banner.

The merger will create a more robust, innovative and competitive organization, expanding its global reach and tapping into new customer segments that will create more opportunities for growth. The move is expected to produce cost savings, lead to greater efficiency, integrate advanced technologies and expertise, improve product offerings and ensure a competitive edge that will strengthen ALTOUR’s position in the global marketplace.

“Our commitment to our global partners remains our top priority,” said Nigel Parkinson, Senior Vice President, Global Markets, for ALTOUR. “This merger and rebranding initiative marks a new era of growth, innovation and success for our company. Our focus is on ensuring a smooth transition for our team and for our customers. We have a comprehensive plan in place to manage this process effectively.”

While ALTOUR will unveil a new visual design and messaging, the merger represents more than simply a change of name and logo, Parkinson added. “It’s a reflection of our new, unified identity and renewed commitment to excellence. We are committed to building a cohesive and inclusive culture that values every team member’s contribution and fosters creativity.”

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About ALTOUR

ALTOUR is one of the largest travel management companies in the United States and around the world serving the corporate and leisure luxury, mid-markets and entertainment community. ALTOUR is part of Internova Travel Group, which is the highest-ranking American corporate travel management company, according to Business Travel News.

About Aerotravel
Founded in the fall of 1997, Aerotravel has become one of the most prominent travel agencies in Romania, offering both companies and individual tourists a complete portfolio of products and services.

Currently, the Aerotravel Group includes Aerotravel, the national network specializing in business travel and corporate events, which communicates under the Aerotravel and ALTOUR brands and through www.aerotravelcorporate.ro; Fabrica de Vacanțe, which offers travel packages to any destination through street agencies and the platform www.fabricadevacante.ro; as well as the tour operators CruiseHub, providing cruises on all the seas and oceans of the world, and AeroVacanțe, the agency organizing vacations in Greece, Italy, the Caribbean, and Asia.

Aerotravel is one of Romania’s leading travel management companies, providing business travel and M.I.C.E. (corporate events) services to local and regional private organizations. Aerotravel delivers complex business travel solutions, relying on the expertise of over 90 tourism specialists and seven dedicated agencies with a strong national presence. Through its access to global tourism service providers and partnership with ALTOUR, Aerotravel has the capacity to offer high-quality business travel and M.I.C.E. (Meetings, Incentives, Conferences, Events) solutions worldwide.